It all started with an idea. Uber began as a simple thought about how cool it might be to make money giving people rides in the car that’s sitting in your driveway. Mind you the idea came to someone with the money and time to develop it, but there are billions of ideas out there waiting to be developed, and you may very have one that blows the roof off things. So if you have a big idea, how do you move from idea to reality, and what are key components of that movement.
Identify and assess
Like goal setting, nothing exists without being written down. Once you write the thought out, it becomes a tangible something; it has historicity. Take that written idea and begin to research it from as many angles as you possibly can, google the living daylights out of every part of your idea. As they say the more you know, the more you know. As you research, you may well come across competition in your particular area. Assess this competition against your idea and develop ways that you can provide a better product. If you are log jammed, you will know that this trip stops here. However, if you find ways to differentiate your app from existing ones, then you can start thinking about creating it. Some people might do this themselves, whilst others will prefer to use professional developers, like those at Expedition Co. Either way, you can start producing your app.
Marketing
It seems strange that marketing would come before development, but it is necessary to the development of your app. Good marketing not only evaluates the need, but it also creates buzz you may need for resource development. Capital is the commodity you most need in the development phase. Time is a resource you can purchase, but you need capital to buy time, and capital comes from good marketing. Have a clear and concise vision, mission, and business plan ready. Do the front work to be able to explain your market, why it would work, and how it will work.
Development
There are two ways of developing your idea from obscure thought to onscreen reality. Yourself or someone else. If you have the skills and time, self-developed apps can be incredibly lucrative. Limited upfront costs relieve the back end burden, and allow more profit sooner. This method also allows for fewer partnerships, so there is more freedom for the developer. The downside is time. If you are trying to get to market quickly, and in this era, time to market is crucial, you are limited to what you can accomplish either by yourself or with limited help. Hiring a development studio or team can blast you to market and provide a host of benefits that you may not know. The experiences that they may have had can help you rocket over hurdles you may have set up for yourself. The downside is cost. Costs for advanced app development can run into the hundreds of thousands of dollars. Those hundreds of thousands spent could lead to millions made, just invest wisely.
