The Dos and Don’ts of App Store Submission

Submitting your app to the Google Play Store or the Apple App Store is a crucial step in reaching your target audience. However, this process can be challenging due to strict guidelines and potential pitfalls. To help you navigate this process, we’ve compiled a list of best practices and common mistakes to avoid, ensuring your app has the best chance of approval. If you want to be one of the most downloaded apps of all time, then be sure to read through our dos and don’ts.

The Dos

1. Thoroughly Review the Guidelines

Before you begin the submission process, familiarise yourself with the specific guidelines of each app store. The Apple App Store and Google Play Store have detailed review guidelines that outline what is required and prohibited. Understanding these guidelines can prevent many common issues that lead to rejections.

2. Test Your App Extensively

Ensure that your app is thoroughly tested before submission. This includes checking for bugs, performance issues, and usability problems. Using professional testing services like Ronas IT can help identify issues that might not be apparent during development.

3. Optimise App Metadata

Your app’s name, description, keywords, screenshots, and videos should be optimised for search and user engagement. Make sure the metadata accurately reflects the app’s functionality and benefits. High-quality screenshots and an engaging description can significantly impact downloads.

4. Prepare for Privacy and Data Security

Both Apple and Google are stringent about user privacy and data security. Ensure your app complies with their privacy policies, including transparent data collection practices and securing user data. If your app collects personal information, you must provide a clear privacy policy.

5. Provide Accurate Contact Information

Include up-to-date contact information so users and the app store review team can reach you if needed. This demonstrates professionalism and ensures that any issues can be promptly addressed.

6. Submit a Comprehensive App Review Note

When submitting your app, include detailed notes for the review team. Explain any unique functionalities, use of APIs, and anything that might not be immediately obvious. This can help the review team understand your app better and reduce the likelihood of misinterpretation.

The Don’ts

1. Don’t Violate Intellectual Property Rights

Ensure that your app doesn’t infringe on third-party intellectual property rights. This includes using copyrighted material, trademarks, or any other protected content without permission. Violations can lead to immediate rejection or removal from the app store.

2. Avoid Misleading or Inaccurate Descriptions

Do not mislead users with false claims or inaccurate descriptions of what your app does. Transparency is key; users should know exactly what to expect. Misleading descriptions can result in negative reviews and potential removal from the store.

3. Don’t Ignore Platform-Specific Guidelines

Each platform has its own set of guidelines and requirements. Don’t assume that what works for one platform will work for another. Tailor your app’s submission according to the specific guidelines of the Apple App Store and Google Play Store.

4. Don’t Skimp on App Performance

Ensure your app performs well across all supported devices and screen sizes. Poor performance, frequent crashes, or unresponsiveness can lead to rejection. Regularly update and optimise your app to maintain a high-quality user experience.

5. Don’t Overlook Compliance with Legal Requirements

Your app must comply with all relevant laws and regulations, including those related to user privacy, data protection, and content. Failing to meet legal requirements can lead to serious consequences, including removal from the app store and legal action.

6. Don’t Forget to Monitor and Respond to Feedback

Post-launch, actively monitor user feedback and respond promptly to issues and reviews. Continuous improvement based on user feedback is crucial for maintaining a positive reputation and ensuring long-term success on the app stores.

Successfully navigating the app store submission process requires attention to detail, adherence to guidelines, and a commitment to quality. By following these dos and don’ts, you can significantly increase the chances of your app being approved and well-received by users.

Leveraging professional backend development services from experts like Ronas IT can further enhance your app’s performance, security, and overall quality, making it more appealing to both app store reviewers and end users. Whether you’re developing a new app game or updating an existing sports trivia app, these best practices will help ensure a smooth and successful submission process.