How to Use Social Media to Promote Your Business

We’re offering some superb tips on how you can effectively promote your business online.

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Visitors no longer want to spend hours reading through text-heavy statuses to get your point. We want information and we want it fast – and the best way to do so is with images. For example, if you are selling a new range of handbags, until of telling your readers all about it and hoping they’ll head to your website to take a look, just show them a few images.


If you want to build up a loyal relationship with your target audience, you must continually engage with current and potential followers. We live in a competitive world, and people aren’t shy about changing provider to bag themselves a bargain. Communicating with people online will help people feel loyal to your company, so they’ll be more than willing to pay a pound or two extra for your services. Managing a number of social media accounts can be quite a task, especially if you have to constantly engage with customers. Consider making use of a platform like GoSite that allows you to control all of your online business listings and reviews from one dashboard. This could make it easier for you to respond to customers or inquiries, and update information as needed.

In addition to posting on social media, businesses tend to promote their brand by utilizing content marketing strategies to increase the quality and quantity of search engine traffic to a web page. Aside from building trust, relationships, and engaging with the audience, content marketing assists businesses with search engine optimization (SEO). Writing user-focused quality content is an important part of SEO. Whether you’re just starting a site or developing an SEO strategy to increase organic traffic, you need to know the keywords your customers would most likely use so that the audience can find your content. A search engine optimization (SEO) campaign usually aims to increase the website traffic by understanding how to do keyword research effectively, which could be critical to a business website’s search visibility.

In terms of social media’s impact on SEO, though it does not directly contribute to SEO ranking, the links you share across social platforms increase brand exposure. Since social media has the potential to drive quality web traffic to your website, it is important because it indirectly influences the factors that may impact the search rankings.

Keep Them Updated

Never leave your readers in the dark about future plans or projects in the company’s pipeline. Offer teasers and images that’ll make them want to return to your social media page or website to learn more. In fact, you can mix it up a little bit and combine online marketing with traditional marketing, too. Consider connecting with companies like Printivity who can design and print out booklets and brochures as per your vision, and distribute these among your customers at the time of product launches or offers. Signature Living, a leading party hotel in Liverpool, does this very well, as they promote their current and upcoming projects without being pushy. They simply show the world what they do and why you should use their services – and it works as they have over 76,000 likes. There’s no reason why you can’t do exactly the same.

The key to an effective social media campaign is to continually engage and promote – without doing too much of one another. There will be times where you will make mistakes, but you’ll learn from them to create an effective strategy that actually works.


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